/*! elementor – v3.7.4 – 31-08-2022 */
.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}
FREE MOOC
Digital marketing for creative industries
In this online course you will learn:
What you need to know to reach your target audience using digital tools
Apply digital marketing tools and strategies to your cultural project
Successfully present your company in the digital world
Promote the image of your brand and cultural business
Learn to manage various digital tools, most of them for free!
Access for registered students
/*! elementor – v3.7.4 – 31-08-2022 */
.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=”.svg”]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block} 
Do you want to learn digital marketing for your cultural business?
About the course
/*! elementor – v3.7.4 – 31-08-2022 */
.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{width:25%;-ms-flex-negative:0;flex-shrink:0}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active{border-right-style:none}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{height:999em;width:0;right:0;border-right-style:solid}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:before{top:0;-webkit-transform:translateY(-100%);-ms-transform:translateY(-100%);transform:translateY(-100%)}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after{top:100%}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title{display:table-cell}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active{border-bottom-style:none}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:before{bottom:0;height:0;width:999em;border-bottom-style:solid}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:before{right:100%}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-desktop-title.elementor-active:after{left:100%}.elementor-widget-tabs .elementor-tab-content,.elementor-widget-tabs .elementor-tab-title,.elementor-widget-tabs .elementor-tab-title:after,.elementor-widget-tabs .elementor-tab-title:before,.elementor-widget-tabs .elementor-tabs-content-wrapper{border:1px #d4d4d4}.elementor-widget-tabs .elementor-tabs{text-align:left}.elementor-widget-tabs .elementor-tabs-wrapper{overflow:hidden}.elementor-widget-tabs .elementor-tab-title{cursor:pointer;outline:var(–focus-outline,none)}.elementor-widget-tabs .elementor-tab-desktop-title{position:relative;padding:20px 25px;font-weight:700;line-height:1;border:solid transparent}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active{border-color:#d4d4d4}.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs .elementor-tab-desktop-title.elementor-active:before{display:block;content:””;position:absolute}.elementor-widget-tabs .elementor-tab-desktop-title:focus-visible{border:1px solid #000}.elementor-widget-tabs .elementor-tab-mobile-title{padding:10px;cursor:pointer}.elementor-widget-tabs .elementor-tab-content{padding:20px;display:none}@media (max-width:767px){.elementor-tabs .elementor-tab-content,.elementor-tabs .elementor-tab-title{border-style:solid solid none}.elementor-tabs .elementor-tabs-wrapper{display:none}.elementor-tabs .elementor-tabs-content-wrapper{border-bottom-style:solid}.elementor-tabs .elementor-tab-content{padding:10px}}@media (min-width:768px){.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-content-wrapper{-webkit-box-flex:1;-ms-flex-positive:1;flex-grow:1;border-style:solid solid solid none}.elementor-widget-tabs.elementor-tabs-view-horizontal .elementor-tab-content{border-style:none solid solid}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper,.elementor-widget-tabs.elementor-tabs-alignment-stretch .elementor-tabs-wrapper{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-tabs.elementor-tabs-alignment-center .elementor-tabs-wrapper{-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center}.elementor-widget-tabs.elementor-tabs-alignment-end .elementor-tabs-wrapper{-webkit-box-pack:end;-ms-flex-pack:end;justify-content:flex-end}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-horizontal .elementor-tab-title{width:100%}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-vertical .elementor-tab-title{height:100%}.elementor-tabs .elementor-tab-mobile-title{display:none}} Contents
Objectives
Materials
Methodology
Teachers
Contents
L01: Communication plan + 1 Quiz
L02: Audit + 1 Quiz
L03: Make your communication plan: objectives, audiences and messages + 1 Quiz
L04: Make your communication plan: Channels, scheduling and budget + 1 Quiz
L05: Make your communication plan: Evaluation tools and crisis plan Evaluation
L06: Social networks and personal branding + 1 Quiz
L07: Positioning in networks + 1 Quiz
L08: Other tools for external communication + 1 Quiz
L09: Tools for internal communication + 1 Quiz
L10: Protect your online environment
Objectives
In this online course you will learn:
What you need to know to reach your target audience using digital tools
Apply digital marketing tools and strategies to your cultural project
Successfully present your company in the digital world
Promote the image of your brand and cultural business
Learn to manage various digital tools, most of them for free!
Materials
You will have access to the following materials:
- Course presentations
- Step-by-step guide to make your own communication plan
- Tools for external communication
- Tools for internal communication
You will have the opportunity to access the course forum for questions and discussion with other students
Methodology
The ONLINE METHODOLOGY adjusts to the characteristics and needs of each student, combining both programmed teaching and student autonomy, of course with the guidance of a specialized teacher and through the use of new information technologies. and communication, creating an active, close and collaborative learning environment in the Recreate Online Campus.
The training actions of these project management courses are designed to promote, above all, practical knowledge at the same time that relevant skills, knowledge and experiences are fostered for professional development within the scope of the subject matter of the course.
The didactic material, fundamental object of the teaching process, will be made available to the student once their registration has been completed in an orderly manner and in the most suitable formats to adjust them to the specifications of the course. The student must work on them autonomously, devoting time that will depend on the individualized needs of the student.
Teachers
Cristina Imaz Chacón
Tireless globetrotter and impulsive dreamer, Cris Imaz tries to make the adverse into verse by putting all her experiences to music. This young singer-songwriter began composing at a very young age, exploring everyday reflections with very varied harmonies. She has three songs published and is releasing her first EP, “Empezar a vivir”. Moreover, she is currently working as a freelance facilitating trainings for ESC volunteers as well as developing European projects.
